PinnedShilpa GadhokinILLUMINATIONBrand Has a Brand ProblemWe talk a lot about the power of brand, but what happens when brand management itself loses its way?Sep 24Sep 24
PinnedShilpa GadhokinILLUMINATION10 Reflections & Life Lessons From My Chicago Booth 10-Year ReunionI recently attended my University of Chicago Booth School of Business 10-year reunion and it did not disappoint. Here’s what I learned…May 1, 20231May 1, 20231
PinnedShilpa GadhokTop 10 Tips to Becoming a Rockstar Brand BuilderIf you’re starting a career in the field of brand management, you’re gonna want to read this first.Dec 6, 2020Dec 6, 2020
Shilpa GadhokinILLUMINATIONWhy Food Education Should Be on the Menu in U.S. SchoolsAnd How Pilot Light is Illuminating The Way For Teachers Across The CountryMay 8, 20235May 8, 20235
Shilpa GadhokThe power of organic content — and what big CPG brands are missingThe strength of a brand has a lot to do with the role content plays in connecting with consumers. Here’s what big CPG brands are missing…Jan 5, 20211Jan 5, 20211
Shilpa GadhokThe Music Behind Storytelling and What It Means for BrandsMy earliest childhood memory is of me lying on the floor in our family room, my head scootched up against one of the two stand-alone…Dec 21, 2020Dec 21, 2020